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Investment gold / Why invest in gold

Why invest in gold

Gold has always been considered the safe haven par excellence for its characteristic of preserving value over time, even in periods of uncertainty, crisis or high inflation. It therefore contributes to ensuring the central bank reserves’ internal financial stability.

Gold plays an important role as an element of portfolio diversification and proves to be effective in preserving long-term purchasing power: in inflationary periods, it represents a good defense against a decrease in the currency’s purchasing power; it is the perfect way to preserve your wealth.

The reasons why investors buy it in times of crisis include the absence of counterparty risk and the hedge against a possible devaluation of the currency. Gold is a liquidable asset worldwide, traded as currency and as a raw material in the main international markets and exchanges.

Italpreziosi, through its Precious Metals Sales department, markets both stock exchange coins and its range of Good Delivery gold products, available in various sizes of 1 ounce, 5, 10, 20, 50, 100, 250, 500 and 1,000 grams. All products come with a certificate of guarantee attesting the weight, the serial number, the purity and the Italpreziosi [stamp], also offering the insured deposit service and personalized accumulation plans.


Gold is a metal that has physical characteristics of absolute uniqueness, which have always given it great value throughout history. Even the industrial sector, in particular goldsmiths, makes extensive use of gold, taking advantage of its simplicity of processing, due to its high malleability and ductility.

The weight unit commonly used in the gold trade is the troy ounce. Below are the main units of measurement used:


UNIT OF WEIGHT Grams Troy Ounce
1 Kilogram 1.000,00 32,1507465
1 Troy Ounce 31,1034768 1
1 Standard gold bar 10.886,217 ~ 13.374,495 350 ~ 430

Fineness purity is expressed by the title in terms of one thousand parts for retail and banks while in carat, measured in parts fine per 24 parts whole for gold used in jewellery:


Carat 8 9 10 14 18 22 24
Purity 333‰ 375‰ 417‰ 585‰ 750‰ 917‰ 1000‰